Primez Pick
Primez Pick sells nuts, dried berries and snacks. We designed the packaging for the whole range, then carried it onto their Shopee store and into their ads.
The challenge
Seventeen products, two pouch sizes, one shelf. A range this wide turns into noise fast, and on Shopee it has to work at thumbnail size.
The idea
One system, one colour per flavour, and no blue anywhere. Blue is rarely found in natural food and reads as unappetising. Leaving it out keeps every pouch looking fresh and keeps the family together as one block on the shelf.
What we made
Stand-up pouches for all 17 products in two sizes, specified for a matte finish. Then the Shopee store visuals, and WhatsApp ads that sell the range as a set.
The result
A range that reads as one brand from the shelf to the Shopee thumbnail to the ad, with one pouch system across all 17 products.
