Pott Glasses
Pott Glasses runs Multifocal Glasses Specialist, for people over 40. For their Vision 3.0 campaign, A Lifelong Investment, we made the print and three videos.
The challenge
As people age, many miss the early signs of eye disease and put them down to normal changes in vision. Pott wanted people over 40 to come in and get checked.
The idea
Make the check-up an event. A three-step eye screening, slit lamp, tonometer and fundus, run in partnership with HOYA at the Kota Damansara outlet, under one red campaign look.
What we made
A brochure that explains glaucoma, cataract and dry eye in plain words, foamboard signage, the screening report card filled in at each check, and three videos that follow the campaign through the city.
The result
The campaign pointed people to two screening days, 26 and 27 April 2025, at the Kota Damansara outlet. From the brochure to the truck to the report card, every piece spoke the same language.
