Getsuyoubi
Getsuyoubi is a Japanese-concept café and bake shop. The name means Monday in Japanese. We built the brand, the packaging and a menu site around one idea: a Monday that’s quiet on purpose.
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The challenge
The café speaks to Gen Z and millennials who like things simple and quiet, and wants to carry Japanese culture, the Zen and Muji way of living, without shouting about it. First job: pin down who the brand is for and what it stands for.
The idea
Less is more, but special in its own way. Cream paper, one deep blue, a rounded Japanese wordmark and line-drawn illustrations. Plenty of white space, and a little play.
What we made
The identity and its rules, signage, business collateral, a coffee box, three bean bags (House, Mild and Deep Blend) and a phone-first menu site where the packaging comes to life.
The result
One brand system for every point a customer touches it, from the sign outside to the bag of beans to the menu on their phone.
