iStructure
iStructure is a 3D interior-design platform. We made its launch posts and a three-step motion piece, then designed a landing page for it.
View live siteThe challenge
Plan, design and visualise a room, all in one platform. That’s a lot to explain to someone who has never touched 3D software. The launch had to make it look easy.
The idea
Show it in three steps. Draw or import a floor plan. Furnish it with the AI style assistant or by hand. Pick a render and an angle. Done.
What we made
A kickstart post series in three sets (the product and brand, the offer and features, the three steps), a 47-second motion piece, and a landing page you scroll from an empty floor plan to a finished room.
The result
The motion piece explains the whole product in 47 seconds.
