Hons 養康
Hons 養康 is a Chinese medicine clinic in Hong Kong. We made their ads in Cantonese, for women dealing with irregular periods, acne and weight that won’t shift.
The challenge
These problems often show up together, and most people deal with them one at a time. The clinic needed people to see them as signals from the same body, and to come in for a proper look.
The idea
Explain before you sell. Each ad starts with a signal the viewer already knows, explains what it can point to in TCM terms, and ends with one simple step: a free first constitution assessment.
What we made
Image ads on PCOS, acne and slimming, written in Cantonese, plus a short video ad that follows one woman from the first signs to the clinic.
The result
Every ad ends in the same place: a WhatsApp chat with the clinic and a free first assessment.
