Honsenz
For Honsenz Furniture Academy, an interior-design training school in Malaysia, Krafik ran the marketing end to end: Chinese-language ads, video and the Meta campaigns.
The challenge
Honsenz sells courses to interior designers, cabinet makers and homeowners, and every course is sold in a WhatsApp chat with their team. The job was easy to say and hard to do: get more of the right people into that chat.
The idea
Teach first, sell second. Each ad opens on a problem the viewer already has, like pricing a cabinet job or choosing materials, and shows a Honsenz instructor working through it on camera. The course is the answer, not the headline.
What we made
Short-form video ads in Chinese, shot in their showroom, classrooms and events, then edited, subtitled and run as Meta campaigns that open a WhatsApp chat.
The result
The result: 8,690+ WhatsApp enquiries from our ads, about 400 a month, and our best ad alone pulled 1,580+.
