蕭邦·玲瓏
蕭邦製冰 has made ice in Hong Kong for 47 years. For its premium clear ice, 玲瓏 Exquisite, we set the brand’s visual direction: story, colour, type and image.
The challenge
Ice is usually sold by the tonne, on price. But the same hands spent decades making ice with no cloud and no bubbles, clear enough for light to pass straight through. The brand had to sell clarity, not cold.
The idea
Name it after porcelain. 玲瓏 is the Qing-dynasty Jingdezhen craft of piercing porcelain so thin that light shines through it. Four hundred years later, the same clarity lives in a block of ice.
What we made
A brand visual direction deck: the story, the meaning behind 玲瓏, a colour system of off-white, cobalt, gold and red drawn from blue-and-white porcelain, the type, and the image direction.
The result
“Pure ice” describes the spec. 玲瓏 describes the value.
