Growork
Growork is an HR app that puts personal growth and HR management in one place. We designed its brand identity and guidelines.
The challenge
Growork helps leaders understand their people’s strengths, weaknesses and performance. The brand had to say growth, not paperwork.
The idea
Grow at Work. The mark is a G made of rotating ovals, like a loading icon: growth that keeps going. It also radiates outward, and reads as a clock face, for time well managed.
What we made
The logomark, a Gilroy wordmark with “work” in grey, an app icon, Lexend as the type family, an apple-green and arsenic colour system, and a 19-page brand guideline.
The result
A brand that holds together from the app icon on a phone to a full guideline the team can follow.
