Danau Bazaar
Tamago Kimchi, a four-day Korea × Japan food bazaar at Danau Puchong’s sales gallery. We pitched the whole event: the concept and branding, the games, the layout, the vendors and the marketing plan.
The challenge
A sales gallery needs footfall from the right people. Here, that meant young couples in their late twenties, the next wave of homeowners, and a reason for them to leave their details.
The idea
Give them a date, not a sales pitch. Street food from Seoul and Tokyo at friendly prices, chill zones, live entertainment, and two game booths, Ping Pong Challenge and Sneaky Kimchi, that turn a visit into a sign-up.
What we made
The event identity and mascots, the entrance arch and zones, the floor plan, the game design, vendor and safety plans, and a full marketing plan: social, UGC, KOL, outdoor and paid ads.
