ASG
ASG is a Malaysian plaster manufacturer. We designed its 36-page product catalogue.

The challenge
Joint compounds, skim coats, plasterboard, ceiling systems, tiles and paint: dozens of products, each with its own specs and method.




The idea
One red, one grid. Every product gets the same page: a red header, a clear product shot, then usage, method and data in the same place every time, so a contractor knows where to look.


What we made
A 36-page catalogue: the company story, the product range page by page, the ceiling and partition systems, and quality assurance and accreditation.



