Work

ASG

ASG is a Malaysian plaster manufacturer. We designed its 36-page product catalogue.

Industry
Building materials
What we did
Catalogue
ASG product catalogue

The challenge

Joint compounds, skim coats, plasterboard, ceiling systems, tiles and paint: dozens of products, each with its own specs and method.

ASG product catalogue, image 1
ASG product catalogue, image 2
ASG product catalogue, image 3
ASG product catalogue, image 4

The idea

One red, one grid. Every product gets the same page: a red header, a clear product shot, then usage, method and data in the same place every time, so a contractor knows where to look.

ASG product catalogue, image 5
ASG product catalogue, image 6

What we made

A 36-page catalogue: the company story, the product range page by page, the ceiling and partition systems, and quality assurance and accreditation.

ASG product catalogue, image 7
ASG product catalogue, image 8
ASG product catalogue, image 9
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